Attracting top talent these days is a difficult game with so many websites and social media platforms to utilize. In this article, we’ll discuss how Twitter can be used as an effective recruitment tool to find the perfect person fast to fill that role within your organization.
Consider Your Target
You must know who you want to reach before you launch any effective recruitment campaign on Twitter. A large organization that’s already keeping tabs on top candidates and following them on the platform already, might be focusing on messaging that drives people to apply on your website. Whereas a smaller startup company might need to invest in more paid ads, boosted posts or an influencer budget to generate interest.
Polish Up Your Profile
You’ll have better luck with your conversion rates if your Twitter profile offers value for potential followers. Use your profile’s bio to appeal to people’s emotions and make sure your posts have great takeaways for the user. You want your followers to think of you as an industry insider and a trusted news source for the space you’re in. Once you’ve drawn in the right audience, you can start posting about job opportunities to reel in the top talent you desire.
Know Your Audience
Invest in boosting your most important Tweets and take advantage of being to target key demographics. This will ensure that your spending budget is being used appropriately and that you’re not wasting any valuable dollars. Once you’ve built up your profile, your followers and your reputation in the industry, you can start recruiting influencers and building a digital relationship so you’ll get more likes and retweets, amplifying your important messages even further.
Engage Your Followers
Spreading news about your company on Twitter is great, but you need to also interact with your followers if you want to drive up engagement and the number of applicants who apply for your open positions. Start commenting on people’s Tweets and thanking them for their compliments on your posts. Ask your followers questions about the blog links you post, trying to extract what their favourite part of the piece was. This kind of activity will give your company an organic feel and make it more relatable to the audience.
Be Smart About Direct Messaging
Direct messaging allows you to send private messages to people on the platform as long as you follow each other. Any direct messaging should appear to be very natural and targeted. If it sounds like an automated message, you could get called out for it, or at the very least ignored. But if you appear to be genuine, DMs can be a very effective way to court potential recruits.
Saudi Technologies Is Here To Help
We’re not saying that you should do 100% of your recruiting on Twitter or even only on social media, but if harnessed the right way, platforms such as Twitter can help you cast your net wider and ensure that you don’t miss out on that perfect person to fill the role. If you need more advice about how to utilize the power of social media to grow your business, contact the HR experts at Saudi Technologies. We’re standing by now to give you a free consultation.