Every successful business needs a LinkedIn page. It doesn’t seem trendy like Instagram or TikTok, but LinkedIn is a platform that today’s organizations can leverage effectively to attract top talent and build a reputation as a formidable force in your industry where people want to come to work.
LinkedIn can also be used as a powerful accessory to build new leads and generate sales through B2B marketing strategies. In this post, the Saudi Technologies team has developed an essential guide for building the best LinkedIn page for your business.
Add A Banner and Profile Image
These parts of your profile are so important because it’s the first image people will see when they’re scrolling through search results or timelines on the app. If your company doesn’t have a profile picture added, you are way less likely to get visitors. Keep your profile picture simple by placing your logo on a plain background. For the banner image, you can be a little more creative and add some flair, by uploading a design having to do with the theme or your business.
Tell Everyone “About Us”
You’ll need to harness your top writing skills for this section. In a brief but powerful paragraph, you need to tell the world about your company, what you stand for, and why they should choose you over everyone else in your field. This is your chance to tell an impactful story about the people behind the organization.
The key to getting likes and follows on LinkedIn is to post regularly and post often. You can share articles about your industry. You can share photos from behind the scenes of your company’s production line or board meetings. Videos always get more engagement on LinkedIn although they require more investment of time and resources to produce. The most engaging thing you can do is live-stream content such as a guest speaker series.
You can’t go wrong by highlighting the accomplishments and work of your best employees. They’ll appreciate it and it shows other job seekers that you reward excellence.
And finally, don’t forget the hashtags! Stay relevant by chiming in on the conversations trending that week on LinkedIn.
Adding a career page to your business is an effective way to recruit new employees on LinkedIn. It will get the job-seeking community talking about the benefits of working for your organization and develop some hype about the great opportunities you offer people who are serious about thriving in their careers. Users can even sign up for job alerts from your company. The more familiar a person is with your organization, the more likely they are willing to apply.
Need Help Being Social?
Social media management is a full-time job at any organization. At Saudi Technologies, our digital marketing team has social media strategists and specialists on staff who can get your employees up to speed on the latest social media posting techniques and trends. With our team’s help, you can be a part of the conversation and start building a bigger presence online, ultimately attracting the top talent you need to grow your business. Contact us today for a free consultation.