Your business runs on IT. From marketing to web development, you need an IT strategy that is cohesive and reflects your business goals. Knowing which tools will work best for your business is key to implementing a long-term IT service and support system that will increase profitability and drive your business forward.
What are IT Solutions?
IT Solutions are more than just setting up the internet. IT Solutions include your overall technology set up from hardware to software to digital marketing strategies.
Every business has its own specific technological needs based on its service structure and the products they offer. Your IT Solutions should complement your existing business strategy by enhancing networking opportunities and creating new ways to generate leads and sales.
How Does My Business Decide What IT Solutions Are Best?
Before choosing a new digital marketing plan or redesigning your website, it is important to do an IT Solutions audit. This can involve a review with your management and sales teams to identify areas where your IT may be lacking.
Do you need to focus more on digital marketing? Is it time for a website upgrade? Is your business ready to add web app technology for customer sales and outreach?
Taking the time to identify areas of potential growth, will help you create an IT Solutions plan that will easily integrate into your overall business success.
What Kind Of IT Solutions Should My Business Consider?
Digital Marketing
Digital marketing is a wide range of services designed to help increase your business’s digital presence and connect with new customers. If you are ready to implement a new digital marketing strategy or improve your existing one, it is helpful to review the options available to ensure you are choosing the right strategy.
SEO Optimization – Utilizing SEO optimization by incorporating keywords related to your business into your website will help your customers find you online.
Social Media Marketing – Facebook, Instagram, Twitter, TikTok – each of these platforms offers targeted marketing opportunities that can help people connect with your business. Make sure you understand your business demographic to ensure you are using the right platform. A 2021 study by Pew Research Centre found that Facebook popularity is dwindling among people ages 18-30 with the introduction of apps like TikTok. YouTube is also outperforming Facebook with 81% of young people using the video platform while 69% use Facebook. Taking the time to understand your target audience will help your business reach its audience growth goals and increase web traffic to your site.
Email Marketing – Having an effective email marketing strategy can help turn existing customers into repeat ones. By connecting with your customers regularly with active promotions and sales incentives, you can drive repeat customers’ sales and build brand loyalty.
Web Development
Is your website performing the way that it should? It could be time for an upgrade. Your website is often the first introduction customers have to your business. So you want to be sure you have a site that is easy to navigate and contains the best SEO. If it is a transactional website, then it is also important that your customers can easily make their way to the cart. A website audit can help you identify areas that need improvement so that you have a site that is welcoming and functional for customer information and sales.
Marketing Materials
Communications channels have changed. Now more than ever, businesses need to adapt their marketing materials to a digital landscape. Customers and business partners are now looking for materials that can easily be shared via cell phone, tablet, or app. This includes materials such as letters, business cards, invoices, point of sale materials, and newsletters.
Developing well-designed and easily accessible marketing materials will ensure your sales team has the materials they need to keep your customers up-to-date on your services and products.
Mobile Apps
Many businesses have moved away from relying on websites and social media as the sole form of digital outreach. Creating mobile apps that are easily integrated into how your business conducts sales and shares information will ensure your customers always have the latest information about your business on the go.
Key strategies to consider when developing your mobile app include:
- OS compatibility – Does it work on both Apple and Android devices
- Useability – Can your customers move through the app easily to access the information they need.
- Shareable – Creating mobile app content that can easily be shared to other platforms is a strategic way to use your customers to share information about your products and services.
- Notifications – Having reasons for notifications such as promotions or new features will allow you to connect with your customers on a more frequent basis by pushing them to use your app to learn more or take advantage of a promotion.
Developing a mobile app that is engaging and easy to use will help your business connect to your customers through their mobile devices.
Saudi Technologies can help your business achieve its IT Solution goals with growth-driven strategies that can help you increase brand awareness and sales.
