If you want to attract the top candidates in your industry, you need to give them something they need and want. It also has to be more attractive than what your competition is offering. Small business owners have trouble with this aspect particularly because they just don’t have the resources of the biggest brands on the market. But there’s hope.
Here are a few ways that executives can play an important role in attracting top talent, while still maintaining transparency when it comes to what candidates can expect. Use your personal experience and network in the industry to suggest potential candidates. It would also be smart to consider an employee referral incentives program. Taking these steps will ensure that you are targeting the right people in your line of work.
Be Different
As a business leader, you’ve worked hard to develop a great workplace culture. You encourage your teams to invest in mentoring and training programs. You try to make yourself accessible to all members of the company no matter what position they’re in. Talking to a candidate about the time you spend with employees might be the deciding factor for a job seeker looking for a role in a new company with a personal touch. It would be wise to invest your time in this stage of the hiring process. Go beyond the paycheque and think of the non-tangible things you can offer potential employees.
Treat Candidates Like Gold
From the first email or phone call to that virtual or in-person interview is another chance to make a good first impression with your desired candidate in a highly competitive market. These candidates want transparency. Ensure that all of your HR staff and hiring managers are on the same page when it comes to expectations. Ensure that executives are part of the interview process so job seekers know that you care. Giving people access to high-level decision-makers in your company takes away the smoke and mirrors while developing a new level of trust.
Work In The Short-Term
If you run a smaller business, you need to accept the fact that it may take longer than you’d like to find the ideal candidate. Another strategy to consider is targeting workers for the short term. You and the job seeker would go into a relationship knowing that it may only last 1 or 2 years, but you’ll make the experience a great one. More and more people will start flooding the industry and telling everyone how great it is to work at your company. Once the good word is spreading, you may find more interested candidates.
This is your moment to show the talent pool what your company is all about when it comes to brand awareness, workplace culture, and your business values as a top executive within the organization. But you don’t have to do it alone. The HR experts at Saudi Technologies can help attract top talent with our world-renowned recruiting strategies that are customized for your business’s unique needs. Connect with us today for a free consultation.
